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I Need Space StickerCoolest design ever? We think so! Our I Need Space Sticker is super quirky and adds some tongue-in-cheek humor no matter where you stick it!
- $0.90
$3.00- $0.90
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Ibiza Cowrie Charm AnkletGet ready to catch a flight to Spain with our new Ibiza Cowrie Charm Anklet! Full of bold pinks, bright blue beads and some summer yellows, this anklet features a raw cowrie charm and seed beads you can't refuse.
- $4.80
$16.00- $4.80
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Iconic Crew TeeMeet your new favorite tee. The Iconic Crew Tee features vintage-inspired artwork, an easy everyday fit, and laid-back beach vibes that pair perfectly with denim, cutoffs, and sunny days. Soft, comfortable, and made for wherever the day takes you, it's the kind of tee you'll...
- $7.50
$25.00- $7.50
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Initial Charm BraceletSay it with a letter. The Initial Charm Bracelet features a dainty gold letter on a bold cord—available in black, blue, or pink. 100% waterproof and ready to stack, gift, or keep all to yourself. Perfect for matching with your BFF or making every...
- $4.20
$14.00- $4.20
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Initial Paperclip Chain BraceletSay hey to your new everyday staple. This sleek paperclip chain bracelet features a bold gold or silver initial that’s totally you. Made 100% waterproof for nonstop wear, from sunrise swims to late-night hangs. Snag your own or gift one to your BFF—because nothing...
- $5.40
$18.00- $5.40
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Initial Paperclip Chain ChokerMinimal, bold, and totally personal. The Initial Paperclip Chain Choker features your fave letter on a waterproof paperclip-style chain that layers like a dream and shines even brighter. Wear it solo or stack it up—either way, it’s a whole moment.WaterproofKeep them on while you...
- $7.20
$24.00- $7.20
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Initial Pearl & Seed Bead ChokerThe Initial Pearl & Seed Bead Choker is bold, bright, and made just for them (or you). With dainty pearl beads, colorful seed beads, and a gold initial that pops, this waterproof piece is perfect for layering, loving, and gifting to your whole crew.WaterproofKeep...
- $8.40
$28.00- $8.40
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Initial Pearl & Seed Bead Stretch BraceletYour letter, your look. This stretchy, waterproof bracelet is strung with playful pearl beads, colorful seed beads, and a bold gold initial that’s all about you. Slip it on, stack it up, and let your style speak louder than words.WaterproofKeep them on while you...
- $6.00
$20.00- $6.00
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Initial Pendant NecklaceMake it personal (and make it cute). Our Initial Pendant Necklace lets you wear your fave letter loud and proud—whether it’s your own, your BFF’s, or your crush.
- $7.20
$24.00- $7.20
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Initial Stone Open RingSay hey to your new signature piece. Our Initial Stone Open Ring is all about you—literally. Featuring your fave letter and a sparkling clear glass stone, this adjustable beauty is 100% waterproof and engraved with “pura vida” on the inside (because details matter). Stack...
- $4.80
$16.00- $4.80
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International Women’s Day BraceletLift up the ladies in your life with our International Women’s Day Original Bracelet. This classic string style comes in soft shades that are perfect for mixing, matching and stacking. For every bracelet sold, Pura Vida will donate 5% of the purchase price to...
- $2.40
$8.00- $2.40
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Into the Cosmos Friendship 5 PackSave 35% on bracelets by purchasing our Into the Cosmos Friendship 5 Pack ($46 value), featuring 5 of our top selling original and braided bracelets! Wear them all together, mix and match your favorite combinations or share with a friend. Every bracelet is unique and hand-made...
- $9.00
$30.00- $9.00
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iPhone GrippyMeet the ultimate phone mount for your iPhone 12 and newer— the PV x Casely Grippy. This MagSafe-compatible mount uses strong suction cups to securely attach to any clean, flat, glossy surface, from mirrors to windows. Whether you're navigating your next adventure or streaming...
- $7.50
$25.00- $7.50
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Isla BraceletIt’s the bracelet that started it all. Each one is handmade, waterproof and totally unique—in fact, the more you wear it, the cooler it looks. Grab yours today to feel the Pura Vida vibes.WaterproofGo surf, snowboard, or even take a shower with them on. Easily...
- $2.40
$8.00- $2.40
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Island Time Pendant NecklaceCarry a piece of paradise wherever you go with our Island Time pendant necklace. This adjustable style can be layered effortlessly with its multiple length options. Wear with our matching dangle earrings for extra vacay vibes.
- $7.20
$24.00- $7.20
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It Girl Energy BundleThe easiest way to upgrade your jewelry collection? This bundle. The It Girl Energy Bundle brings together timeless staples and everyday favorites that instantly pull your look together. Mix, match, stack, and style them your way for effortless outfits you'll keep reaching for. Get all...
- $24.30
$81.00- $24.30
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Jammin Beach Crew TeeGood vibes only. The Jammin Beach Crew Tee brings together tropical colors, laid-back artwork, and sunshine-filled energy for a look that feels like summer every day. With a relaxed fit and easygoing feel, it's perfect for beach days, weekend adventures, and chasing the next sunset.
- $7.50
$25.00- $7.50
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Jean Jacket StickerTalk about denim done right… Our Jean Jacket Sticker pays homage to everyone’s favorite layer, with a retro Pura Vida logo for even more cool-girl charm.
- $0.90
$3.00- $0.90
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Kaleidoscope Stud Earring PackChannel your inner ‘90s kid with our Kaleidoscope Stud Earring Pack! This set of six silver studs is giving us alllll the good vibes. Made to mix and match, with everything from cutout smiley face, peace sign and evil eye designs to enameled heart and yin...
- $9.60
$32.00- $9.60
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Kappa Alpha Theta CollectionThe Kappa Alpha Theta collection is giving leading lady energy—with classic colors, sleek gold accents, and stacks that speak volumes. Whether you're repping your letters at recruitment or gifting your ride-or-die Little, these pieces are made for the moments that matter. Layer them, love them,...
- from $2.40
$8.00- from $2.40
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Red Cross Heart On My Sleeve Style Pack
We’re soooo in love with the our Heart On My Sleeve Style Pack! This three-style stack features a stretchy beaded beauty, a red and gold Malibu, and a continuous heart charm design. For each style pack sold, Pura Vida will donate 5% of the purchase price...
- $13.50
$45.00- $13.50
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The Birthday Party Project Malibu Bracelet
Make every day feel like a fiesta with The Birthday Party Project Malibu Bracelet! This white string style is dotted with confetti-like beads that add pops of color to your stack. For every bracelet sold, Pura Vida will donate 5% of the purchase price...
- $4.20
$14.00- $4.20
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Cafecito Seascape Stretch Bracelet
Presenting our Cafecito Seascape Stretch Bracelet, an essential accessory for the style-savvy. With a fusion of tan and white tones, its dual-tone aesthetic elevates any ensemble with an air of elegance. Constructed from vinyl discs and resilient elastic, it ensures a perfect balance of...
- $2.40
$8.00- $2.40
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